With the F-Type meaning quite a lot to Jaguar and the talented people who brought it to life, its understandable that Coventrys most famous car company desires to show it off to as many people as possible.
So, whilst the firms never won the 100km Mille Miglia event in Italy before, its befitting for a car thats acclaimed for its looks, beauty and performance to participate in The Worlds Most Beautiful Race.
Of course, even a car as headline-grabbing as the F-Type (even at one of the biggest motoring rallies on the planet) needs to be backed up by some supporting acts.
Hence why, as the latest Jag cabrio roared its way through the sun baked Tuscan countryside, a sixstrong convoy of XK120s and C-Types - the F-Types spiritual ancestors from the Jaguar Heritage fleet.
So, as if the supercharged screams of the newcomers active exhausts werent enough, there was even more acoustic satisfaction via a supplementary, raspy straight-six sextet.
To further increase the likelihood of the locals snapping the Jags on their smartphones, some celebrity endorsements were in order, in the form of some pretty high-profile people in the vintage roadsters.
For instance, Le Mans winner Andy Wallace was paired up in one of the XK120s with everyones favourite Scottish cyclist, Sir Chris Hoy, whilst motoring journo Chris Harris mild obsession with oversteer was reined in by having to share driving time in the C-Type with junior racing driver Alex Buncombe.
Finishing off the list of privileged-Jaguar-VIPs-come-temporary-vintage-motorists were Daniel Day Lewis, Jim Gianopulos, David Gandy, Yasmin Le Bon, Bernard Kuhnt, Hannah Herzsprung, Salvatore Ferragamo Jr. and Jaguar founder Sir William Lyons grandson Michael Quinn.
And, to top it all off, Jags published the short promo on their journey along the Mille Miglia this year that you see at the top.
Sure, Jaguar doesnt necessarily have the strongest connections to the fabled road race as other manufacturers do, but when a flotilla of sporty Jags at this calibre (alongside 400 other racers and road cars from yesteryear) took part, were not going to be cynics and criticise.
Though well certainly be crossing our fingers tightly, in the hope that Jaguar might invite us to drive one of their heritage cars next year...