Renault have just announced a very drastic reduction in its model range, ending sales in the UK of a large number of their key models.
The models axed include the Wind, Kangoo, Espace, Grand Espace, Laguna Coupe, Laguna Sports Tourer, Laguna Saloon, Modus and Grand Modus. The cars will cease being sold from February.
Renault have been making a loss in the UK for a number of years. They arent ending production of these models, they will still be sold abroad, but wont be sold in the UK.
The Wind, one of the models axed
Part of the reason for the cuts is to focus on a number of new cars launching in 2012, including the electric Fluence, and the Twizy and Zoe city cars.
Starting February, Renault will also start a new 4 year/100k miles warranty, 4 year servicing and 4 year breakdown support service. These are aimed at competing with the generous warranties that Kia, Hyundai and Vauxhall have been offering.
Autocar say that a number of dealers will also shut, including 23 manufacturer owned sites in urban areas. In 2010 Renault sold 95,000 cars, down to 63,000 this year, showing that dealers are really feeling the pain.
AutoExpress report that Renault are aiming to focus on sexier and sportier models. Wed question then why they are dropping the Wind, a small convertible.
It was only introduced last year, it got good reviews, they pushed the marketing hard and its clearly designed for young people. We can understand cutting the other models, which are all rather old and not even close to best in class.