carwow survey shows most important considerations for car buyers

We love a bit of statistical data here at carwow – it’s the best way to find out what’s really going on in the world of new cars.

That’s why we surveyed UK car buyers to find out what their most important considerations for cars are. We all have different priorities when choosing new cars: some people like fast cars, some people prefer yellow ones, whereas families may put safety at the top of the list.

The data, however, suggests that price is the biggest concern for most buyers, followed by fuel economy and colour. Surprisingly, the brand of car is only the seventh most important consideration – proving that brand loyalty isn’t as strong a motivator as it used to be.

Here are the top 10 considerations for UK new-car buyers in 2015:

1. Price
2. Fuel economy
3. Colour
4. Insurance grouping and cost
5. Safety
6. Performance
7. Manufacturer
8. Size
9. Quality
10. Engine size

James Hind, CEO of carwow, said: “carwow is a business built on putting buyers first, by empowering customers with all the information they need before they buy a car. This is why we conducted the survey – to make sure we are providing the buyers with exactly what they want. We were most surprised to discover that performance, brand and design fall someway down the list of top considerations.

He added: “Colour, on the other hand, which barely gets a mention in traditional car reviews, is actually the third most important thing for new-car buyers. This is the kind of information used to make carwow as absolutely up to date and relevant for our customers, particularly in this most busy period for new car buyers.”

Colour me surprised!

If you’re looking for a new car but haven’t quite narrowed down your choice yet, then head over to our car chooser for a dash of inspiration. Or – if price is king – you want to get the most for your money, then head our to our new car deals page to see the latest savings.

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