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Jaguar F-Type Presents ‘Desire’ – More Car, Less Plot Please…

Car companies and short films have a brief but uneasy history.

Efforts to illustrate the sort of lifestyle car companies think their products bring us result in some remarkably dodgy productions.

We’ll spare you Aston Martin’s ‘True Power’ series of mini films from a few years back, which were so bad that even die-hard Aston Martin fans started wanting Cygnets just so they weren’t associated with the film’s characters.

Jaguar has now had a go at the mini-thriller story too, which you can digest for yourself in the video above.

The company calls it, “a real adventure; a story of betrayal, retribution, passion and greed.”

The ingredients are all good – directed by Ridley Scott Associates, and starring Golden Globe winner Damian Lewis, Shannyn Sossamon and Jordi Mollà. There’s music by BRIT award winner Lana Del Rey, too.

And plenty of footage of the gorgeous Jaguar F-Type, freshly revealed and instantly praised by the British motoring press. Keep your eye out on carwow, as we’ll have the full buzzScore and details soon…

But despite Desire’s cast of stars, we can’t help feeling that 13 minutes of the F-Type speeding through the desert would probably have made for a better film.

The F-Type, surely, is a vehicle that needs no co-stars. And as the video demonstrates, it can provide its own soundtrack.

What do you think of the video – hit or miss? Leave your thoughts using the comments form below.

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