For a car with such a huge presence, the press release announcing the prices of the revised Chevrolet Camaro was a little on the small side. But ultimately this reflect’s the Camaro’s position in the UK – small segment, even smaller sales.
Alongside the rest of the Chevrolet range, the Camaro sticks out like a pleasant sore thumb. If such a thing exists. You have the Spark, the Aveo, the Cruze, the Trax and then the all-American Camaro. Were it not for the Corvette, the Camaro would bear all the hallmarks of Chevrolet’s crazy American cousin, on holiday in quaint li’l ol’ England for a vacation.
But whilst it’s easy to mock the existence of the Camaro in the UK, we have to be thankful that cars like this exist.
And we also need to salute anyone who decides to shun the advances of the more established and socially acceptable European choices, in favour of a 6.2-litre V8 muscle car that will just about manage to return 20mpg if you try really, really hard.
The 2014 Camaro – which will be delivered to customers in November 2013 – represents what Chevrolet is calling “the most significant redesign since the introduction of the fifth generation Camaro as a concept car in 2006″.
The changes are said to give the Camaro a more contemporary look, whilst allowing for more efficient cooling and stability at high speeds. At the front, there’s a wider lower grille and a narrower upper grille, whilst the bonnet vent helps reduce heat and aerodynamic lift.
At the back, a sculptured deck lid, horizontal lights and diffuser complete the facelift. The most significant redesign it maybe, but the changes are hardly extensive. Subtle, would be a good way of describing it. And this is the only time you’ll find the words ‘Camaro’ and ‘subtle’ within the same sentence.
There are no changes to the Camaro’s 6.2-litre V8 engine, meaning you’ll have to ‘make do’ with its 432hp, 569Nm of torque. Power drops to 405hp when the Camaro is fitted with an automatic transmission.
Chevrolet MyLink technology comes as standard, with a 7-inch infotainment screen, rear-view camera, voice recognition and a new colour heads-up display.
Prices are up a fraction on the outgoing model – 35,320 for the standard Camaro, or 40,320 if you’d like yours with a little less roof.
Priced from: 35,320
Available from: November
So who will buy a 35,000, left-hand drive only, rear-wheel drive V8 muscle car? In the US, there will be a queue of people eager to take advantage of cheaper fuel prices and the strong image associated with the ‘Chevy’ Camaro badge.
But over here things are a little different. The Chevrolet brand still needs significant investment in the UK and it will take more than the sponsorship of Manchester United to propel the American brand into the automotive premier league.
And as recently seen in the latest JD Power survey results, Chevrolet isn’t exactly famed for customer satisfaction.
But actually, when all is said and done, none of this really matters. The 2014 Chevrolet Camaro might be as socially acceptable as a super casino in the Cotswolds, but it’s impossible not to love it.
And if you’re one of the people who will say no to the likes of the BMW M135i and Mercedes-Benz A45 AMG – good luck to you. Yee-haa!