What am I looking at?
This is the first SUV in the short history of Citron's new sub-brand DS, named the DS 6WR.
In case you're wondering, the WR part of the name refers to the concept car Wild Rubis on which the DS6 is based, shown at the Shanghai motor show last year. Don't be misled by the 6 though - this isn't based on the sorely missed C6 executive car, rather it uses the underpinnings of the DS5, C4 and Peugeot 5008.
What powers it?
Initial options will be 160hp and 200hp versions of the PSA Group's THP engine, mated to a 6-speed automatic transmission. Citron has opted to save weight by eschewing four wheel drive, instead using an electronic system dubbed grip control to allow the DS6 to haul itself over all terrains with just the front wheels.
How much will it cost me?
Well, you'll need to put away the chequebook for now. The DS 6WR is slated for production in Shenzen (alongside the DS5) for the Chinese market only.
Should it make it to European shores, you should probably expect to be paying slightly more upmarket prices than the Peugeot 5008 - figure on at least 25,000 to be on the safe side.
Just like the Lexus NX, the DS 6WR is aiming to slot into the prestige soft-roader class and that's no easy market. Unlike Lexus though, the Citron brand - particularly the DS sub-brand - carries a chic air with it and it should be interesting to see how it fares against that other class status symbol, the Range Rover Evoque.
In a line..?
Bringing French flair to the SUV category - at last!