That’s not a bad thing of course – ladies just happen to be more appreciative of the car’s cute retro styling and soft palette of exterior shades than are the gentlemen.
In an effort to attract a “predominantly male audience” (Fiat’s words, not ours), the Italian carmaker has teamed up with Cond Nast’s GQ men’s magazine for a new special edition 500.
Light pastel tones are notable only by their absence with the Fiat 500 GQ, replaced with a two-tone Groove Metal Grey and Crossover Black paint scheme more like a wallet or a washbag. A silver stripe separates the two layers and black mirror covers and 16-inch alloy wheels with an orange 500 logo add to the styling touches.
There are changes inside too. A sports leather steering wheel is standard, as are Frau Black leather seats with orange stitching, and an orange 500 logo on the dashboard. You also get a leather gearknob and a set of aluminium pedal covers, while kit includes Fiat’s BlueMe connectivity system with Bluetooth and voice control.
Three engines are available – a 69 bhp 1.2-litre petrol, the funky 85-horse 0.9-litre turbocharged TwinAir unit, and a 95 bhp 1.3 diesel. Combined fuel economy hits 58.9, 70.6 and 76.3 mpg respectively, car tax is 30 on the 1.2 alone, and the diesel and TwinAir models will whisk you to 60 mph the quickest, both hitting the speed in around 11 seconds.
Better still, you can enjoy all of that either roofed or roofless, as the GQ edition also joins the 500C range.
Prices start from 13,110 for the hard-topped 1.2 and rise to 18,330 for the diesel convertible. Prices for 500 and 500C are 1,700 and 1,520 more than respective Fiat 500S models.
Priced from: 13,110
Available from: Now
There’s no doubt the 500 GQ is a little more male-orientated than regular 500s, but regardless of who the GQ is aimed at we can’t help feeling there’s an even more masculine 500 available for similar cash – the 500 Abarth. Even the basic Abarth has a lot more power, it’ll scoot around corners quicker, and the historic badge is a slicker in the city than even the classiest of men’s mags.
Not as cheap to run of course, but if that’s your concern we say forget the gender stereotyping and buy a 500 without all the extra trinkets…
For more information check out our full summary of the Fiat 500 and 500C alongside reviews, stats, photos and videos!