Not only is the Ford Fiesta ST way ahead of its hot hatch rivals, it’s also considerably ahead of its projected sales target.
More than 3,000 orders have been placed for the 182hp hot hatch since it went on sale in March, a rate which puts it on course to smash the 5,000-per-year target Ford had originally set.
It would appear that the UK can’t get enough of the blue collar hero with the blue oval badge. Some 56% of all European orders have been placed in the UK, leading to Ford upping production by 15% to 60 STs per day.
Which means that – although the Fiesta ST is many things – it won’t be able to claim exclusivity. But then the Fiesta is the UK’s best selling car.
The most popular paint jobs are Pearlescent Molten Orange and Spirit Blue, making up 45% of orders, with 56% of buyers opting for the higher spec ST2. These owners can look forward to a pair of excellent heated Recaro sports seats, projector-style headlights, LED daytime running lights, Sony DAB radio, start button and privacy glass.
At 17,995 – just 1,000 above the entry-level ST – it’s a bit of a bargain.
Speaking about the unexpected demand, Roelant de Waard, vice president, marketing, sales and service, Ford of Europe said:
We are doing what we can to increase production and try to meet demand.
Which could ultimately be the Fiesta ST’s undoing in the UK. The hot hatch has received almost unanimous praise by the media, leaving the Renaultsport Clio and Peugeot 208 GTi to compete for second place. But will buyers be patient enough to put up with potentially long lead times?
We shall see.
But those who have the patience will be rewarded with a future classic. A modern-day interpretation of a retro hot hatch. A genuine hero of our times.
Priced from: 16,995
Available from: Now
The Ford Fiesta ST deserves to sell by the bucket loads. It’s one of the most involving and engaging cars of recent times, not only shaming its immediate rivals, but also teaching some cars more than three times its price a thing or two.
If you haven’t test driven one yet – do it now. But if you have test driven one and are thinking of buying one – do the right thing. Place your order. And be quick about it.