There was a time, not so many years ago, when four-wheel drive vehicles were universally hated by those that didn't own them.
They were thirsty, large, noisy, slow and expensive, suitably only for farmers or - if you used them exclusively in the city - imbeciles.
How times have changed - Honda's latest pseudo off-roader, the CR-V, is now available with a 1.6-litre i-DTEC engine sipping diesel like it's the purest poison. Train your right foot, and 62.8 miles will pass beneath your wheels for every gallon of diesel.
Thirsty the modern crossover is not, and the other running costs should also be low. It's a Honda, for a start, meaning it's no more likely to go wrong than the world is to suddenly stop turning. But vehicle tax is also low, thanks to the 119 g/km CO2 figure - free in the first year, just 30 thereafter. Only the top-spec SR slips into band D, but with 60.1 mpg economy it'll hardly cost a fortune to run.
Nor is it large. On the outside, at least - inside, it'll seat five in comfort. Drop the rear seats and you'll liberate up to 1,669 litres of space. It should be quiet in there too, since the larger CR-V 2.2 i-DTEC and the Civic 1.6 i-DTEC are among the quietest diesels we've tested this year.
Slow? You can be the judge of that. The diesel unit produces 120 PS at 4,000 rpm and a healthy 221 lb-ft of torque at 2,000 rpm. While it's unlikely to match the 9.7-second 2.2 i-DTEC, it's a good 116 kg less portly too, with a smaller lump out front and front-wheel drive only.
Last but not least, expense. Prices run from 22,800 for a car in S trim, to 26,880 for the SR.
That's about 1,300 more than the equivalent 2.0 i-VTEC petrol (with its 39.2 mpg rating) and just shy of 2,000 cheaper than the 2.2 i-DTEC, also in S trim.
The low prices and impressive economy will make the CR-V 1.6 i-DTEC compelling for company users too, who'll pay just 18 percent BIK this year, and 19 percent in 2014/2015.
Priced from: 22,800
Available from: Autumn
As the figures show, cars like the CR-V 1.6 i-DTEC are about as far away from the 4x4s of old as you can get. In fact, they're economical enough to make realistic daily transport for families, while offering more space and practicality than more humble family cars.
We've already been impressed by the CR-V at carwow, and indeed Honda's 1.6-litre diesel engine. Together, they should prove a useful combination.
For more information, check out our full summary of the Honda CR-V alongside reviews, stats, photos and videos.