A staple in the city car segment, particularly amongst "grey pound" buyers, the Hyundai i10 has been a shining beacon of success in the Korean company's steady reinvention.
With the current car's replacement heading for showrooms in January 2014, we're taking a look at the keynotes of the all new i10 - can it pick up where the old car is leaving off?
The new i10 is 65mm wider and 80mm longer than the outgoing car, while being 50mm lower, giving it far less van-like proportions than its rather frumpy-looking predecessor. These have been accentuated with rather bolder lines than the original car, to give a much sleeker design overall - it seems far less ponderous a car on looks alone.
With rather Fiesta-esque headlights dominating the front end and a whiff of a five-door Toyota iQ rear-end treatment, there's a general shift up the design scale from the previous car. While it's still clear that it's an evolution of the former i10 (and even the quirky Atoz before it), it's a much classier car as a result.
Leaping onto the body-coloured interior-plastics bandwagon has had a similar effect on the inside of the i10 and while the majority of the controls should remain distinctly familiar to those who drive a current i10, there's better coherence to the cabin.
Buyers of the entry 8,395 S model won't be getting the natty blue inserts pictured here, though they do get electric front windows, CD tuner with USB connectivity and daytime running lights as standard, along with ISOfix mounts. Ticking the airconditioning box will set them back another 600 and makes for one of the cheapest cars on sale with a steady supply of cold air.
Skipping up to the Premium trim at the top of the range, buyers get the remote central locking, electric rear windows and electric heated door mirrors of the SE specification with 14 inch alloys, Bluetooth connectivity with voice recognition, steering wheel controls, LED daytime running lights, front fog lamps, rear speakers, drivers safety window and door mirror indicators as standard. There's also a leather steering wheel and gear stick and the blue accented interior comes as standard - though you can have it orange if you prefer for no additional cost - all on a 9,995 car.
There's somewhat less innovation under the bonnet though, as buyers get a choice between the same two petrol engines as the current car - a 66 hp 1.0 inline three and an 87-horse 1.2-litre four - with an automatic option only available on the 1.2.
CO2 ratings are slightly up on the old car, with the new version rating at 114 g/km for the 1.2 manual (compared to 108) and 142 g/km with the 1.2 automatic (compared to 129). This means fuel economies take a minor hit, but you can still expect north of 60mpg. The 1.0 is marginally better at 108 g/km (equivalent to 61 mpg combined) and there's an efficient Blue Drive version of the 1.0 also available. At 98 g/km, this is the first i10 that goes into VED band A and is free to tax.
Hyundai has seen great success in the UK and Europe coinciding with its shift to European-designed cars built in Europe. The associated leap in perceived quality over previous models has seen the company's stock rise amongst car buyers and Hyundai is bringing that ethos to its most popular model.
A bigger but sleeker offering than the outgoing i10 too, the new car appears far less of an appliance yet, for all the steps upwards, comes in at the same starting price as the old car.
It's a pretty tightly-packed sector, but Hyundai is making all the right moves to ensure the i10 stays at the top of it.
The big question now is whether it deserves your money over highly talented rivals like the Volkswagen Up...