Uber-confident Kia is also launching a hot hatchback this year, in the shape of the Kia pro_cee'd GT, and its five-door cee'd GT brother.
The two models may not have the power of the Golf or the badge appeal of a Renaultsport, but in their own way they're two of the most exciting vehicles to arrive this year - a turning point from Kia's budget roots to something much more desirable.
To look at, they're off to a good start - the pro_cee'd GT's styling is fantastic. Another vehicle designed under Kia's design chief Peter Schreyer, the pro_cee'd has all the aggression buyers look for in a hot hatchback, and enough individuality to separate it from the rest of the class.
GT models get a new front grille and headlamp design, deeper bumpers, a unique cluster of four LED daytime running lights, new fog lights, dual exhaust pipes, red brake calipers... the list goes on.
Chassis modifications and 18-inch alloy wheels are standard too, to ensure both GTs have the cornering chops to match their looks.
They won't lack performance either. Each gets a turbocharged version of Kia's 1.6-litre GDi engine. Power is over 50 percent higher than that of the non-turbocharged 1.6, at 201 bhp, while torque is up 61 percent to 265 Nm.
Get the perfect launch and you'll be up to 62 mph in 7.7 seconds, and with a long enough road (and a good alibi) you'll manage 143 mph in a straight line.
No hot hatch would be complete without Recaro seats, so the Kia GT models oblige. They also get alloy pedals, a seven-inch TFT instrument cluster and what Kia calls "bespoke surface materials" - we're as intrigued as you are...
The first 500 buyers will get something even more special - the pro_cee'd GT 1st Edition.
Only a handful of these will reach the GT, and while mechanically identical to the standard GT, 18-inch alloys, gloss black door mirror housings, stainless scuff plates, unique numbering, red footwell lighting and premium velour floor mats will all join the spec list.
Priced from: Not yet announced
Available from: Mid-year