What am I looking at?
This is the Lexus RC350 Coupe - a two door concept based on the Lexus IS four door platform.
Pretty much the body and interior. The engines and underpinnings come from the current generation Lexus IS - but we wouldn't expect them to be in entirely unchanged form as the coupe tends naturally towards sportiness. You can consider the RC to be to the IS what the BMW 4 series is to the BMW 3 series.
What powers it?
At the moment, Lexus is showcasing two engines. The RC 350 is powered by a 3.5-litre V6 engine and there's an RC 300h, which is a 2.5 litre straight four petrol hybrid. These already power the IS 350 and IS 300h, so they should be pretty familiar - with the 3.5 generating 310 hp and 276 lb-ft while the hybrid manages 220 hp and a hefty chunk of torque, and returns 65.7 mpg combined.
A 400hp+ 5.0 V8 RC F is rumoured to be in the works too.
Technically, the RC is still just a concept at present - even the full reveal on November 20th doesn't stand to change that - but it's a much more advanced concept than last year's LF-CC and should be making it to production nearly unchanged.
How much will it cost me?
Well, assuming it makes production and there's sufficient demand, you can probably expect little change from 33,000 for the RC 300h - but it's a very long way from that stage just yet!
It's almost the natural order of things for Lexus to be the thinking man's alternative to BMW, Audi and Mercedes-Benz, so sure enough the main alternatives would be the BMW 4-series, the Audi A5 and the Mercedes C-Class Coupe.
In a line?
Pretty stylish competitor to the established German brands