MG's sharp-suited MG3 supermini will come with an equally eye-catching sub-10,000 price tag when it hits the UK in September.
In a market where all but the cheapest Fiestas and Polos comfortably top this figure, it's refreshing to know that the entire MG3 range will cost less than many entry-level models, with prices ranging from 8,399 to 9,999.
That's not quite Dacia Sandero territory, but an affordable supermini could be the car MG needs to kick-start its sluggish UK sales.
Badged 3TIME, the 8,399 entry-level MG3 offers buyers a CD player with MP3 capability and an AUX-in facility, plus standard LED lights, hill hold, six airbags, stability, traction and corner brake control systems, and the option of a range of fancy graphics. Graphics and interior accoutrements have apparently been inspired by the British fashion industry, so expect stripes, RAF roundels and the obligatory Union flags.
Next up is the 3FORM, offering all the above plus DAB radio, Bluetooth and audio streaming, and a leather red-stitched steering wheel. 250 extra gets the SPORT package adding a body styling pack and 16-inch Carousel alloy wheels.
Topping the range at a quid short of ten grand is the 3STYLE, with 16-inch Diamond alloys, body kit, cruise control, auto lights and wipers and reverse parking sensors.
MG promises plenty of fun too, though we'll wait and see how the car's solitary 1.5-litre petrol 106 PS petrol engine and five-speed manual gearbox perform, not just on paper (where they'll do 0-62 mph in 10.9 seconds and 108 mph), but at the pumps too.
With 136 g/km of CO2 and 48.7 mpg combined it doesn't look that impressive, that's for sure. A more competitive 3-year, 60,000-mile warranty will be available, with the option to extend this if required.
Priced from: 8,399
Available from: September
Stylish and well-priced, the MG3 is on much more confident footing than its larger MG6 brother. Few supermini rivals can boast a range with lower prices and those that can have a bit of a bargain basement feel. Those rivals though do offer longer warranties and better fuel economy and CO2 figures. The latter in particular may still hinder it in a class where similarly-engined cars slip a VED band or two below the MG.
This considered, MG's hard work will still come to nought if that confident pricing isn't promoted though - we'll be hoping for MG's sake it has some coins left in the budget for a proper advertising campaign.