When the new 308 hatch was announced back in May, there was some confusion. In a first for Peugeot, the new car has exactly the same model name/number as the outgoing one. This might lead some buyers into thinking the new 308 is a facelift of the old 308 but, trust us, it’s a new car.
With the order books opening this very day, Peugeot has furnished us with the key details, prices and specifications of the newcomer.
The new 308 will slot into Peugeot’s existing trim name scheme. If you’re not familiar with this, it starts with the entry level Access model, with Active, Allure and Feline trims above it.
Plumping for the cheapest 308 will set you back 14,495, for a 1.2 litre petrol engine with 82hp in Access trim. Even at this price point you get LED daytime running lights, manual air conditioning, cruise control with speed limiter and a Bluetooth-compatible stereo with DAB digital radio.
Active trim is a 1,450 premium over Access, with the entry price being 17,145 for the 1.6 litre, 125hp petrol engine. This gains standard kit like dual zone air conditioning, rear parking sensors and an integrated 9.7 touch screen – usefully tilted towards the driver – with satellite navigation.
It’s another 1,450 step up into Allure, gaining full LED headlamps, 17 alloy wheels, a reversing camera and front parking sensors. The top specification Feline is another 1,600 beyond this, adding a whole suite of electronic driver assists – dynamic cruise control, emergency collision alert and emergency collision braking system – a panoramic glass roof and Alcantara trimmed sports seats.
At present the engine range consists of three petrols – a 1.2 82hp (only available in Access), a 1.6 125hp (not available in Feline) and a 1.6 156hp (Allure and Feline only) – and two 1.6 diesels (92hp and 115hp), the higher output version of which is available across the range and returns up to 95g/km CO2. Peugeot plans to roll out more engine options in the spring and summer of 2014, including a pair of Blue HDi engines (1.6 and 2.0) with 83g/km emissions.
Priced from: 14,495 (308 Access)
Available from: Today (orders), January 2014 (deliveries)
The new 308 is quite keenly priced against class rivals and offers a pretty decent amount of kit – DAB digital radio as standard across the range is something not even the premium manufacturers offer at premium prices. A broad engine range seems to cover all of the bases, though hot hatch lovers may have to wait for their GTI.
Traditionally, the family Peugeot hasn’t been much of a threat to the established order of Focus, Astra and Golf, but it’s going to be hard to ignore for this generation – Peugeot may have a winner on their hands.