Partner Marketing Claims

Auctions marketing claims

1. 370,000+ vehicles sold since launch

Cumulative total of vehicles sold in Carwow's daily auctions since launching in 2021.

2. 1000s vehicles listed weekly

Average number of vehicles listed per week over the 12 month period Nov 2025 - Oct 2026.

3. 25,000 vehicles listed monthly

Average number of vehicles listed per month in 2026.

Retail marketing claims

1. Put your stock in front of 10 million monthly visits on Carwow

Average number of unique visits to the Carwow website per month, over the 12 month period Nov 2025 - Oct 2026.

2. 1 in 3 Carwow visitors only plan to use Carwow

36% of a sample 484 respondents to a carwow.co.uk survey say they only intend to visit Carwow during their car changing process, 2025.

Carwow Collects marketing claims

1. 1,000+ dealers have used Carwow Collects

Number of unique dealers that have used the Carwow transport service since February 2022.

2. 20,000 vehicles safely delivered

Number of unique vehicles that have been delivered using the Carwow transport service since February 2022.

Carwow Group marketing claims

1. 12M YouTube subscribers

Total YouTube subscribers across Carwow, AutoExpress, Carbuyer, evo and Driving Electric.

3. 2.5M subscribers in our database

Combined number of subscribers in our CRM database across Carwow, AutoExpress, Carbuyer, evo and Driving Electric.

4. 44 million annual visitor to Auto Express

Auto Express internal data, total sessions in 2023.

General marketing claims

2. UK's #1 new car marketplace

Voted ‘Best Online Advertiser for New Cars’ five out of the last six years in the Car Dealer Power awards.

3. 10M+ people have used Carwow to help find or sell a car

Based on combined Carwow customer vehicle configuration (i.e. customers who set up an account, configure a car and agree to receive offers on this car) and sales data across the UK, collected since 2013.