Partner Marketing Claims

Auctions marketing claims

1. 235,000+ vehicles sold since launch

Cumulative total of vehicles sold in Carwow's daily auctions since launching in 2021.

2. £3.1B worth of vehicles sold

Cumulative total of price paid for each vehicle sold in Carwow's daily auctions since launching in 2021.

3. 1000s vehicles listed weekly

Average number of vehicles listed per week over the 12 month period February 2025 - January 2025.

Retail marketing claims

1. Reach millions of eyeballs monthly

Average number of unique visits to the Carwow website per month, over the 12 month period June 2024 - May 2025.

Carwow Collects marketing claims

1. 1,000+ dealers have used Carwow Collects

Number of unique dealers that have used the Carwow transport service since February 2022.

2. 20,000 vehicles safely delivered

Number of unique vehicles that have been delivered using the Carwow transport service since February 2022.

Carwow Group marketing claims

1. 206M+ visits annually across the Carwow Group

Total visits to Carwow, AutoExpress, Carbuyer, evo and Driving Electric in 2023.

2. 12M YouTube subscribers

Total YouTube subscribers across Carwow, AutoExpress, Carbuyer, evo and Driving Electric.

3. 2.5M subscribers in our database

Combined number of subscribers in our CRM database across Carwow, AutoExpress, Carbuyer, evo and Driving Electric.

4. 44 million annual visitor to Auto Express

Auto Express internal data, total sessions in 2023.

General marketing claims

1. 4.4M people visit Carwow monthly

Average number of unique visits to the Carwow website per month, over the 12 month period June 2024 - May 2025.

2. UK's #1 new car marketplace

10 million Carwow YouTube subscribers and 4.4 million unique users monthly.

3. 10M+ people have used Carwow to help find or sell a car

Based on combined Carwow customer vehicle configuration (i.e. customers who set up an account, configure a car and agree to receive offers on this car) and sales data across the UK, collected since 2013.