carwow Privacy Policy,,, and provide an online service owned and operated by carwow Ltd or its subsidiary companies (“carwow”, “we” or “us”).Please take the time to review this privacy statement which explains the information that carwow collects about you, how we use it, and your rights in relation to that information.

carwow Ltd of 2nd Floor, 10 Bressenden Place, London, SW1E 5DH, United Kingdom is the data controller of the personal information collected via or in connection with our websites,, and (the “Websites”).

What personal information do we collect about you?

We collect personal information from you when you provide it to us directly and through your use of the Websites. This information may include:

Car Dealerships and Job Applicants

This privacy statement is primarily aimed at users of our Websites. However, if you work for a car dealership with whom we partner or are applying for a job with carwow, please read the below.

Car Dealerships

If you work for a car dealership with whom we partner, we will collect your business contact details as well as other information relevant to our professional relationship with you, including a photo to display on the Websites. We will also maintain a record of your communications with us and with users via our Websites.

We may collect information about you from you directly, from your employer, from a user of our Websites, or from publicly available sources (e.g. your dealership Websites).

We will use this information for the purposes of developing and maintaining our partnership with you. If you would like to update or delete your dealer profile on our Websites, please contact us.

Job Applicants

If you apply for a job with carwow, we will collect and use the information you provide to us in the course of your application to assess your suitability for the position you have applied for and for other roles in future, and to monitor diversity and equal opportunities within our recruitment process. Please note that as part of the application process, we may also collect information about you from third parties, for example recruiters, referees, or from publicly available sources (e.g. LinkedIn). Please visit our Websites for more information about careers at carwow, or contact us using the details below.

What do we use this personal information for?

Depending on how you use our Websites, your interactions with us, and the permissions you give us, the purposes for which we use your personal information include:

  • To fulfil requests submitted via the Websites and maintain your online account;
  • To contact you about your use of the Websites and send you car offers;
  • Where you contact a dealer via our Websites, carwow (or its service provider) may telephone you to confirm whether you bought a car from that dealer;
  • To manage and respond to any queries or complaints to our customer service team;
  • To personalise the Websites to you and show you content we think you will be most interested in, based on your account information and your history on the Websites;
  • To fulfil our obligations to the dealerships we work with;
  • To improve and maintain the Websites, and monitor its usage;
  • For market research, e.g. we may contact you for feedback about your experience on our Websites;
  • To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so;
  • For security purposes, to investigate fraud and where necessary to protect ourselves and third parties; and
  • To comply with our legal and regulatory obligations.

Our basis for processing under UK data protection law

Generally, we rely on your consent to process the personal information collected via our Websites, so that we can provide you with the services we offer; for example, when you create an account with us, browse for cars or correspond with dealers via our Websites, and you ask us to send you offers about particular cars. You can withdraw your consent at any time (see ‘Storage and Deletion’ below), but if you do so we will need to delete your account and you will no longer be able to conduct any transactions via our Websites.

We may also process your personal information where it is in our legitimate interests to do so, in order to maintain our Websites and conduct our business. For example:

  • We conduct an analysis on our user base and the searches made via our Websites;
  • We may contact you after you have used our Websites to ask if you have bought a car (so that we can collect commission from the relevant dealer, and for our own internal research purposes); and
  • Where you or a dealer confirm that you have found a vehicle via the Websites, we will process your personal information in order to fulfil our obligations to the dealers we work with and collect any commission due.

Marketing & Advertising

We love to communicate with our users and so, depending on your marketing preferences, we may use your personal information to send you marketing, including by email, SMS or post. Some of these messages may be tailored to you, based on your previous use of our Websites.

If you no longer want to receive marketing communications from us (or would like to opt back in!), you can change your preferences at any time by contacting,, or, clicking on the ‘unsubscribe’ link in any email, or visiting ‘Settings’ in your account.

If you unsubscribe from marketing, please note we will still contact you with service messages from time to time, including to send you offers from dealers in response to a request you make on the Websites.

You may also see adverts for our Websites on third party websites, including on social media. These ads may be tailored to you using cookies (which track your web activity, so enable us to serve ads to users who have visited our Websites). Where you see an ad on social media, this may because we have engaged the social network to show ads to our users, or others who match the demographic profile of our users. In some cases, this may involve sharing your email address with the social network. If you no longer want to see tailored ads you can change your cookie and privacy settings on your browser and these third party websites.

Who do we share this personal information with?

We share users’ personal information with third parties in the following circumstances:

  • With car dealers, to pass on your interest or specific query. Please note, however, that carwow does not share your full contact details with dealers. The only information which they receive from us is your name and postcode, as well as any information you choose to share via our messaging tool;
  • With our suppliers and service providers, for example we use a service provider to contact you via telephone you to confirm whether you bought a car via our Websites;
  • With our professional and legal advisors;
  • With third parties engaged in fraud prevention and detection;
  • With law enforcement or other governmental authorities, in response to a lawful request or court order;
  • In the event that we are involved in a merger or sale of any business assets, the personal information of our users may be disclosed to a potential buyer. In this event, we will make reasonable attempts to ensure the buyer will be bound by the terms of this Privacy Policy; and
  • Otherwise where we have your consent or are otherwise legally permitted to do so.

We also disclose aggregate data, which does not identify any user personally, including to third parties working in media, consumer research and the car industry (for example, as analysis of popular cars in a given year).

Storage and Deletion

Our Websites is hosted by Amazon Web Services which has servers based around the world, and we may use other international service providers. Consequently, your personal information will be processed in countries outside of Europe, including in countries where you have fewer legal rights in respect of your data than you do under local law. Where we transfer personal information outside the European Economic Area we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate safeguards, including by using the EU Standard Contractual Clauses and the EU-US Privacy Shield. Please contact us if you would like more information about these safeguards.

If you would like to delete your account with carwow, please contact us using the details below. Please note, however, that if you delete your account we may retain some of your details (for example if you have made a complaint about our Websites), for as long as is necessary to protect us from a legal claim. If you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.

Users under 18

Our Websites is not intended for, and should not be used by, anyone under the age of 18. We do not knowingly collect personal information from individuals under 18.


Our Websites uses cookies and similar technologies to provide certain functionality to the Websites, to understand and measure its performance, and to deliver targeted advertising. Please see our Cookie Policy here for further information about the cookies we use and how to amend your cookie settings.

Your rights

You have certain rights in respect of your personal information, including the right to access, correct, and request the erasure of your personal information.

You also have the right to object to your personal information being used for certain purposes, including to send you marketing. See ‘Marketing’ above, for more details of how to opt-out of marketing.

We will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there may be circumstances where we are not able to comply with your request. To make any requests regarding your personal information, or if you have any questions or concerns regarding your personal information, please contact us using the details below. You are also entitled to contact the UK’s supervisory authority for data protection, the Information Commissioner’s Office, or your local supervisory authority.

Contact us

If you have any queries on any aspect of our Privacy Policy, please contact us by email at,,, or by post at the address below.

carwow Ltd
2nd Floor
10 Bressenden Place
United Kingdom

Last updated 9th Jul 2018