Marketing claims

Seller marketing claims

• 82% of sellers sold for a price they were happy with.

We ran a customer email survey in May 2025, asking Carwow customers who had sold a car through Carwow, if they were happy with the price they had sold their car for. Of the 474 customers who answered, 81.9% said yes, and 18.1% said no. Statement reflects personal seller sentiment and is not intended as a comparison to other car-selling platforms.

• 4/5 sellers agree that selling a car on Carwow is easy.

We ran a customer email survey in May 2025, asking Carwow customers who had sold a car through Carwow, if they agree or disagree with the following statement: "Selling a car on Carwow is easy". Of the 475 customers who answered, 45.3% strongly agreed, 39.4% agreed, 8.8% were neutral, 2.5% disagreed, and 4.0% strongly disagreed. Statement reflects personal seller sentiment and is not intended as a comparison to other car-selling platforms.

• 90% of our customers would sell with us again.

We ran a customer email survey in May 2025, asking Carwow customers who had sold a car through Carwow, if they would use Carwow to sell their car again. Of the 476 customers who answered, 90.5% said yes, and 9.5% said no. Statement reflects personal seller sentiment and is not intended as a comparison to other car-selling platforms.

• 86% of our customers trust we'll get them a good price for their car.

We ran a customer email survey in May 2025, asking Carwow customers who had sold a car through Carwow, if they trust Carwow to get them a good price for their car. Of the 475 customers who answered, 86.5% said yes, and 13.5% said no. Statement reflects personal seller sentiment and is not intended as a comparison to other car-selling platforms.

• 83% of our sellers rated our support 'outstanding' or 'good'

We ran a customer email survey in May 2025, asking Carwow customers who had sold a car through Carwow, how the support they received was from our team when selling their car. Of the 475 customers who answered, 41.9% said outstanding, 41.1% said good, 12.6% said okay, and 4.4% said poor. Statement reflects personal seller sentiment and is not intended as a comparison to other car-selling platforms.

• Sell your car for an average £1,040 more than part exchange.

We ran a customer email survey in May 2025, asking Carwow customers who had a PX valuation how much more they sold their car for on Carwow. Of the 106 customers who had had a PX valuation, the sale value was, on average, £1,040 more than their PX valuation. Survey conducted by Carwow.

• 90% of our sellers would recommend us.

We ran a customer email survey in May 2025, asking Carwow customers who had sold a car through Carwow, if they would recommend Carwow. Of the 476 customers who answered, 90.3% said yes, and 9.7% said no.

• Get an offer in as little as 24 hours.

Based on Carwow internal data from 1 January 2025 to 10 June 2025, 94% of cars listed in auction received at least one dealer offer within 24 hours. Sellers are free to accept offers at any time. Timeframes may vary.

• 235,000 cars sold and counting.

Based on internal Carwow data from January 2010 to June 2025. 'Sold' refers to cars bought in auction and collected.

• 5,500+ dealers ready to bid.

Based on 5,607 registered, recently-active, dealer accounts with bidding access on our platform as of July 2025. 'Ready to bid' refers to users with technical ability to browse, bid and buy. Activity levels may vary.

• Out of home featured sold prices. 

‘You’ve been paid X’

The prices shown in our out of home adverts reflect actual selling prices achieved on Carwow for the make and model of the car shown in the advert during the six month period ending 19/08/2025.

Purchase marketing claims

• 96% of our customers would buy with us again.

We ran a customer email survey in May 2025, asking Carwow customers who had purchased a car through Carwow, if they’d buy a car through Carwow again. Of the 578 customers who answered, 96.4% said yes, they’d recommend us and 3.6% said no. Statement reflects personal buyer sentiment and is not intended as a comparison to other car-buying platforms.

• 98% of our customers say they'd use us to find their next car, too.

We ran a customer email survey in May 2025, asking Carwow customers if they would use Carwow when searching for a car in future. Of the 577 customers who answered, 98.1% said yes, they’d recommend us and 1.9% said no. Statement reflects personal buyer sentiment and is not intended as a comparison to other car-buying platforms.

• Two thirds of our customers wouldn't even buy a car without coming to Carwow.

We ran a customer email survey in May 2025, asking Carwow customers if they agree or disagree with this statement: ‘I wouldn’t buy a car without coming to Carwow’. Of the 578 customers who answered, 36.5% said they strongly agree, 32% said they agree, 18.5% were neutral, 5.2% disagreed, and 7.8% strongly disagreed. Statement reflects personal buyer sentiment and is not intended as a comparison to other car-buying platforms.

• 95% of our customers are happy with their car buying experience.

We ran a customer email survey in May 2025, asking Carwow customers if they were happy with their experience buying a new or used car with Carwow. Of the 578 customers who answered, 95.5% said yes, 4.5% said no. Statement reflects personal buyer sentiment and is not intended as a comparison to other car-buying platforms.

• Voted Car Dealer magazine's 'Online Advertiser for new cars' 2025

Voted Car Dealer magazine's 'Online Advertiser for new cars' 2025

Combined seller / purchase marketing claims

• 88% of our customers would recommend changing cars with Carwow.

We ran a customer email survey in May 2025, asking Carwow customers who had bought or sold a car through Carwow, if they would recommend changing their car with Carwow. Of the 990 customers who answered, 88% said yes, and 12% said no. Statement reflects personal buyer sentiment and is not intended as a comparison to other car-buying platforms.

• 91% of our customers back us to find them good deals.

We ran a customer email survey in May 2025, asking Carwow customers who had bought or sold a car through Carwow, 'Do you trust Carwow to find you good deals?' Of the 1,002 customers who answered, 91.4% said yes, and 8.6% said no. Statement reflects personal buyer sentiment and is not intended as a comparison to other car-buying platforms. Statement reflects personal buyer sentiment and is not intended as a comparison to other car-buying platforms.

• Join over 10 million people who've used Carwow to help find or sell a car.

Based on combined Carwow customer vehicle configuration (i.e. customers who set up an account, configure a car and agree to receive offers on this car) and sales data across the UK, collected since 2013.

• Rated 4.4 on Trustpilot by over 73,000 reviews.

Static data pulled from Trustpilot UK on 17/09/25.