The better way to buy a new car

About carwow

There’s a rapidly growing movement of people in Britain who are choosing a new way to buy their next car. A better way.

One where you get the car you want, the way you want it, at a great price. A way where you only work with the best-rated dealers in Britain, those that truly care about giving you a great experience. A way where your info stays private, so there’s no hassle to buy.

This is carwow, the way forward.

Awkward haggling is a thing of the past. With carwow, the dealers compete over you. You choose the car and we go find you up to 5 of the best offers from local and national dealers. You can compare offers by price, location, and dealer ratings and reviews. You deal direct with the dealer, confident you already have their best offer upfront. No hassle, no haggle, just a great deal.

This is great news for dealers too. This new approach to car buying introduces them to more potential customers, helping increase sales, reduce costs and improve their stock turnover. A better experience for everyone.

carwow's story

James Hind (CEO) & Alexandra Margolis (Creative Director) launched carwow in 2010 as a car review aggregator with the purpose of making choosing a new car effortless.

They were soon determined to improve the entire car buying experience and brought David Santoro (CTO) aboard in 2011.

Since then £600M+ worth of cars have been bought via carwow, saving consumers £61M+.

carwow have secured a total of £19M so far from leading VCs and have grown to 70+ employees. carwow HQ is based in Holborn, London.

The founders

James Hind
James Hind
Alexandra Margolis
Alexandra Margolis
Head of Design
David Santoro
David Santoro
See the whole team

What people are saying

These are just a few select reviews from our satisfied customers on the independent review site Trustpilot where we have a humble rating of 9.8/10!

Photo of Helen with her Touareg
carwow redefines new car purchasing for the internet age. You get to buy exactly what you want at the best possible price without the risk or hassle associated with brokers or main dealer sales staff. The dealer even offered to deliver the car to the door but we were happy to drop into the showroom.
Helen, bought a Touareg
Photo of Dave and Sharon with their Tiguan
We were confident with carwow because all the financial transactions are directly with the main dealer, it is no different to having walked into the showroom, just cheaper and less hassle. Thank you carwow.
Dave and Sharon, bought a Tiguan
Photo of Richard with his A3 Sportback
There's no pressure. Plenty of thinking time to review offers and compare them against other dealers. Rather than seeking out the best price, you ask the best price to come to you. Its in the dealers interests to give you their best price up front.
Richard, bought an A3 Sportback
Photo of June with her Tiguan
The website is clear, straightforward and easy to use, you get exactly the information you need. It also saved me a lot of time and money. I could not fault the service of the carwow dealer I chose. A very easy and satisfying transaction.
June, bought a Tiguan
Photo of Lynne-Marie with her Peugeot RCZ
The dealer has been an absolute pleasure to deal with, not only did he give me a great discount, he has followed up on every aspect of the deal with efficiency and that extra mile of customer experience - so glad I used carwow!
Lynne-Marie bought a Peugeot RCZ
Icon star
Icon star
Icon star
Icon star
Icon star
9.7  out of 10 rating on independent review site Trustpilot

We’re hiring

We’re always on the lookout for great talent. Want to join our team? Get in touch!

View all job openings View team page

Get in touch with us

We’d love to hear how we could make carwow better for you. Get in touch to share feedback, ask any questions, or just to say Hi!

We’re available by phone between 9am - 5:30pm Monday to Friday and on Chat until 10:30pm and throughout the weekend.

Hey recruiters! We’re sure you’re lovely people but we don’t use agencies. Thanks

Dealers wanted

Are you a customer-focused dealer interested in coming onboard? We want to hear from you!

How it works for dealers

carwow HQ

Our shiny new offices are based in Holborn, Central London

carwow HQ

6th Floor
New Penderel House
283-288 High Holborn