Meet the Carwow editorial team
The Carwow content team is hell-bent on producing the very best, most engaging, highest impact and farthest reaching car content on the internet. So no big task then! That ranges across everything from the car reviews, news and buying and owning advice to the world’s most-watched automotive YouTube channel and ever-growing followers across the Carwow Instagram, Tiktok, Twitter and Facebook accounts. With getting on for a century of car industry writing and content creation between them, the Carwow team is primed and ready every day to produce the best reviews, news, advice and exciting social media content.
Head of Editorial
Iain has been an automotive journalist for 20 years, working for the likes of What Car? and Auto Express.
As Head of Editorial, Iain is responsible for making sure we have the best videos on YouTube and the best review and advice content on the internet.
Nick Lette van Oostvoorne
With a background in automotive design, Nick has worked in car news, reviews and video roles since joining carwow in 2015.
Now, his job is to make sure the carwow YouTube channel features the most interesting and exciting cars, the newest releases and the best drag-race lineups (where you'll occasionally spot him on-camera as a reserve driver).
Jack has been in motoring journalism for 7 years, writing for various outlets with an agency before joining carwow.
Working across all parts of the editorial team in his time here, Jack writes scripts for Mat's videos, reviews for the website and helps create other content.
Deputy News Editor
Jamie has been with the carwow team for 2 years now after graduating from the University of Brighton with a degree in Journalism.
With experience across all parts of the editorial team, Jamie is responsible for breaking the latest news stories in the motoring industry, as well as writing reviews for the carwow website.
James has been with the carwow YouTube team for over 2 years. He graduated from Bournemouth University with a degree in Media Production and has previously worked in sound design.
As part of James' role as Associate Producer, he manages shoot logistics and writes scripts for our video reviews.
Social Media Manager
As Head of Social, Will manages all content shared across carwow's social channels.
Along with managing daily content uploads to our best-in-class UK YouTube channel, he has also expanded carwow's YouTube presence on a global scale, with channels launched in LATAM, Asia & the Middle East.
As our YouTube Producer, Rory's job is to make sure the best cars on the planet feature on our YouTube channel.
He and his team oversee everything from managing relationships with car manufacturers, dealers and owners to sorting insurance and fetching Mat Watson’s lunch.
You’ll also see him in the odd drag race video!
Outside work, Rory enjoys road cycling and spending money on his classic American cars - preferably without his wife noticing.
As carwow Managing Editor, Paul is responsible for making sure all the written content across the website's news, reviews, guides and advice is as helpful and informative as it can possibly be. He joined carwow in 2022, having spent more than 20 years writing about cars across consumer, fleet, dealer and light commercial vehicle sectors and freelancing for national newspapers, leading magazines and industry publications.
Website Reviews Editor
With more than a decade of experience in automotive journalism, Darren runs the reviews on the website. He gets behind the wheel of all the latest cars to make sure you have all the information you need to make an informed purchase.
Deputy Web Reviews Editor
Tom's been writing about cars for close to a decade and thinking about them for far longer. He joined Carwow in 2023 to bolster the reviews team, where he tests all the latest cars to help you make the best buying decision possible.
John has been involved with the car industry for over 25 years, from starting as a journalist at Haymarket Publishing (reviewing cars for their towing ability as Deputy Editor of Practical Caravan) to working in the PR teams at Vauxhall, Volvo and Volkswagen. As Consumer Editor, John is responsible for writing news stories and articles to keep car buyers and owners informed and up to date on everything they need to know about using or choosing a new or used car.
Tik Tok Video Editor
Tommy has been in the automotive industry since 2017. He started as a Marketing Executive for a luxury used car dealership, doing everything from car reviews to optimising sales funnels. He joined carwow in 2023 to create all the short-form content across all of carwow's social channels.
Neil has been writing about cars for more than 25 years now, and is based in Ireland. He’s written for the likes of Autocar, Classic & Sports Car, and The Sunday Telegraph, and is a regular on podcasts, radio shows, and YouTube. He reviews cars for carwow.
Chief Content Officer
Leading carwow's highly respected and influential editorial team, Mat is best known as the face of the carwow YouTube channel, which he's grown into the largest car channel on the platform with 8+ million subscribers. A cornerstone of carwow's huge brand reach, Mat's in-depth reviews, drag races and news content can be seen at www.youtube.com/carwow
Chief Commercial Officer - Sell My Car
Sally’s at the helm of our leadership team’s mission to make our Sell My Car platform the best it can be for both partners and customers. Sally has over 20 years of digital experience building businesses through product and innovation. She has previously held roles at GoCompare, Photobox and The Times.
Sepi Arani is carwow’s Commercial Director – leading the commercial proposition spanning: retail, media, data and partnerships for the UK’s largest new car market place. Prior to carwow Arani held both international and UK roles for VWG and Audi across strategy, digital and future mobility.
Ryan has been testing cars since 2017, and moved to carwow in 2021, first writing our news stories and then joining the reviews desk before moving over to help write the scripts for our YouTube videos. Away from work, he's obsessed with Japanese performance csrs (or computer games involving Japanese performance cars)
New Zealander Simon joined carwow after more than three years road testing for Autocar, and put that knowldge to good use as our Reviews Editor, tasked with sourcing and assessing all the cars we film and write about.