Top 10 most profitable used cars

February 22, 2024 by Tim Gearey

What do the Mercedes-Benz GLC, Audi Q5 and Range Rover Evoque all have in common? Yes, they’re all SUVs. But they’re also the top 3 potentially most profitable used cars sourced by dealers in our daily online auctions.

We know that your goal is to sell more cars, more profitably. Our goal is to support that. The Carwow Profit Potential report compares the prices of vehicles sold through our auctions with cap retail values, to give a proxy for profit to help support your stock acquisition decisions. So let's take a look at the top 10 most profitable...

The Mercedes-Benz GLC topped the list of used vehicles with the greatest profit potential purchased via Carwow daily online auctions with an average resale margin of £4,331.  Second in the rankings was the Audi Q5, with an average profit potential of £3,691, followed by the Range Rover Evoque (£3,400), the BMW 3-Series (£3,065) and the Skoda Kodiaq (£2,923). The Ford Puma came in sixth with an average potential profit margin of £2,812, followed by the Volkswagen Polo and Mercedes-Benz A-Class, with £2,156 and £2,104 respectively. The Volkswagen T-Roc (£2,072) and Audi A1 Sportback (2,071) complete the top 10. 

“Our priority is to help dealers maximise profit by providing access to large volumes of high-quality stock, keeping buyers’ fees lower than the competition, and by not requiring a subscription" said Sally Foote, Carwow Chief Commercial Officer - Sell My Car.

Carwow online auctions open six days a week so you never miss a private seller changing their car. Stock up on high quality vehicles from all the major brands with industry leading low buyers fees and dedicated support. 1,000s of fresh vehicles are listed every week, exclusively for dealers. Our dealer partners have already bought 125,000+ vehicles. Nothing to lose. Profit to gain. Join our game-changing daily online auctions today for free.


Potential profit margin analysis based on the difference between the actual selling price in Carwow’s online auction versus the CAP Retail price between October and December 2023. All vehicles analysed are Grade 1. Preparation costs and buyers’ fees not included.    

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