Retailers vote Carwow best Online Advertiser for New Cars in the 2025 Power Awards
June 25, 2025 by Philipp Sayler von Amende

Who says we’re #1 for new cars? The votes that matter most...
We’ve officially been voted winner of the Online Advertiser for New Cars category at this year’s Car Dealer Power Awards.
This isn’t just any award. It’s the one that really matters — because it’s voted for by our partners: franchise retailers across the UK.
No panels. No politics. Just raw, honest, industry opinion. And yours, apparently, is that Carwow’s the best in the business. 💥
In a year where the new car market has been more competitive than ever – where rivals have been throwing big-budget consumer ads at TV screens, bus stops and billboards – retailers still chose us.
We don’t take this news lightly. This win isn’t just validation, it’s confirmation that what we do actually works for the customers and partners we build it for.
Selling smarter, not louder
We’ve always believed that shouting louder doesn’t sell more cars — smarter advertising does. The kind that reaches in-market buyers, not just casual browsers. The kind that turns views into leads, and leads into sales. That’s where we focus. And it’s why we’ve now claimed the crown for the fourth time in five years.
Built for results. Backed by retailers.
Here’s why we believe retailers voted Carwow back on top:
✅ We bring serious buyers to your door – not just window-shoppers.
✅ Our brand is trusted by car buyers — and that trust drives action.
✅ We deliver transparency, performance insights, and real ROI.
You sell. We support you. You scale. We keep innovating for you. That’s the deal.
What’s next? Even more firepower for your forecourt.
Never missing a car-change means never missing a beat. We’re already working on:
- Smarter targeting to connect you with more ready-to-buy customers
- Better pricing and stock insights to give you competitive advantage
- More tools to understand, optimise and win in your local market
This win is a milestone — but it’s not the finish line. It’s extra fuel.
To every retailer who voted for us: Thank you. Truly.
We love working with you. Let’s sell even more new cars, together.
And if you’re not working with Carwow yet? We hope you’ll see this award as a sign that we could do great things together. Let's talk 🗣️ contact commercial@carwow.co.uk