Introducing CX 360: A new lens on the car-changing journey

The automotive industry is in the middle of one of its most transformative moments. Electrification, new brand entrants, shifting consumer expectations, and the relentless rise of digital experiences aren’t just trends — they’re rewriting the rules of how people discover, choose, and buy cars.

At Carwow, we see this not as disruption, but as opportunity. Opportunity to connect with customers in ways that feel more human, transparent, and inspiring. Opportunity to rethink how brands tell their stories. And opportunity to build a future where buying a car is as seamless as driving one.

We’re on a mission to help our partners never miss a car-change. That’s where CX 360 comes in. By unifying data across our brands and touchpoints, we’re helping OEMs and media agencies make sense of complexity with clarity: actionable insight, sharper campaigns, and stronger decision-making. Not more numbers on a dashboard, but a clear view of real customer behaviour — and how to act on it.

CX 360 is designed to offer OEMs and media agencies an unrivalled, complete picture of consumer engagement, performance, and brand health.

For the first time, our partners can track the entire customer journey — from brand discovery and consideration, right through to leads and even off-platform sales. All powered by real-time, user-level data across Carwow and Auto Express.

In an industry under pressure — to justify budgets, optimise media spend, and unify fragmented data – it’s our way of doing more - to help you do more - with less. 

Full-funnel clarity, powered by the Carwow Group

CX 360 draws on user-level data from across the Carwow Group media network – including Auto Express, Evo, and Carwow. By mapping influence, intent, and likelihood to buy, CX 360 highlights the precise points where consumers drop out of the funnel – turning blind spots into opportunities for brands.

• Full funnel data: From Discoverers → Considerers → Leads → Sales (on and off-platform)
• User-level clarity: Understand how real people interact across Carwow Group brands
• Stage-level conversion: Identify leakage, optimise efficiency
• Benchmarking: Spot gaps with simple comparisons to average performance
• Off-platform sales visibility: Turn hidden ROI into transparent proof

Why it matters for OEMs, agencies & retailers

With increased competition from new entrants, shifting consumer expectations, and the majority of car-changing journeys now happening online, valuable visibility is everything.

CX 360 empowers brands to:

• Easily see where you’re losing potential customers.
• Optimise media spend by targeting the right customers at the right time.
• Identify conversion bottlenecks and act fast to keep buyers engaged.
• Get one clear view of overall brand performance.
• Arm retailers with higher-quality leads, helping them close sales more efficiently.

Industry-first insight

Sepi Arani, Global Managing Director – Media & Commercial at Carwow, put it simply:

“Until now, OEMs have lacked true visibility of full-funnel performance. CX 360 revolutionises reporting by showcasing demand, intent, and conversion in a way the industry has never seen before. For the first time, we’re giving our partners a complete, user-centric lens across discovery, consideration, and sales influence – providing the clarity, credibility, and control they need to make smarter investment decisions.”

A new standard in reporting

CX 360 is a new way of thinking about measurement — built on the belief that the future of automotive will be shaped by collaboration, sharper decisions, and stronger partnerships.

Customer expectations are shifting faster than ever. Data is multiplying. Budgets are under pressure. CX 360 turns that complexity into clarity — helping you connect the dots between data and decisions, brands and agencies, customers and the cars they love.

Carwow Group is building the most partner-centric ecosystem in automotive – one that connects content and commerce, fuels growth, and ensures our partners never miss a car-change.

To find out more about CX 360, contact the team via oem@carwow.co.uk