Carwow: now with vans

Vans can now be advertised across Carwow Group’s portfolio of brands - unlocking more reach, relevance and results for OEMs, media agencies and retailers.

The Carwow Group has expanded its advertising platform to include vans - and that’s big news for brands and retailers alike. Whether you’re an OEM looking to raise awareness and consideration or a retailer with stock to shift, you can now advertise vans across the trusted Carwow Group portfolio.

A smarter way to sell vans

With 87% of van buyers now researching their next vehicle online, and 2 in 3 influenced by expert reviews, your audience is already here — and growing. In 2024 alone, van-focused editorial across Carwow’s network reached over 1.4 million views, reflecting a shift in how LCV buyers engage:

• They’re digital-first
• They want transparent comparison tools
• They trust authoritative content

Now, whether they’re researching vans through editorial content, configuring a new model or comparing van listings, Carwow helps them move from discovery to enquiry — fast.

What this means for OEMs & media agencies

For the first time, OEM marketers and media buyers can run LCV-specific campaigns across the Carwow Group - including branded media, content partnerships, and lead-gen activations tailored to the van market.

Here’s what you can do:

• Reach a growing audience of van buyers already visiting our brands to research, compare and enquire
• Run multi-channel campaigns promoting new LCV models across our digital brands
• Build brand salience with expert reviews, editorial integrations and content takeovers
• Optimise performance in real-time with live tracking and reporting
• Integrate seamlessly into your existing Carwow campaign workflows, just with a van-specific focus

Whether you're launching a new range or looking to drive tactical sales, Carwow now offers commerce media for vans — blending brand awareness and retail performance in one platform.

What it means for retailers

This is your opportunity to get van stock in front of a high-quality, high-intent audience.

Here’s what’s already live:

• Advertise your van listings across Carwow and Auto Express - more eyeballs, more leads
• Use in-depth listings to turn attention into enquiries
• Tap into our growing van audience, driven by our expertise in content 
• Enjoy easy integration - manage van leads like you already do with cars

How it works for van shoppers

We’ve unified the experience so buyers can:

• Find the right van - via configuration or listings pages
• Compare options easily - expert reviews, transparent pricing and side-by-side deals
• Send one or more enquiries - directly to the relevant retailers or brand campaigns

Why Carwow for vans?

Carwow is already the UK’s leading destination for new car buyers - and now we’re applying that trusted, content-led, high-conversion approach to vans.

Whether you’re looking to build awareness, generate leads or move metal, we connect you with LCV buyers at every stage of the journey, from first search to final sale.

Ready to advertise vans?

No matter your role - OEM, media agency or retailer - Carwow is your new go-to platform for reaching van buyers.

For OEM or media agencies, feel free to reach out to the team directly via oem@carwow.co.uk

If you're a retailer, contact commercial@carwow.co.uk