Discover the most popular cars by UK region

We’ve analysed almost 85,000 configurations and sales from our car configurator to see which cars are the most popular in various UK regions. If one thing’s clear, it’s that there’s still a north-south divide in the UK.

The UK’s favourite car as a whole is the Volkswagen Golf, whereas northern and Scottish buyers prefer the Ford Fiesta. Glaswegians don’t fit the norm, however, thanks to their love of the rapid Volkswagen Golf R.

In the south of England it’s the Nissan Qashqai that tops sales charts while Londoners prefer the Land Rover Discovery.

The data shows another trend – notably the popularity of cars near their birthplaces. The Nissan Qashqai is the most popular car where it’s made in Sunderland, whereas the Vauxhall Mokka is popular in Luton, Vauxhall’s hometown.

Take a look at the maps below and let us know if you’re proudly bucking the trend in your area!

Most popular cars in London

If we take a closer look at the Capital we notice a preference for the Range Rover Sport in Knightsbridge, while residents around Canary Wharf opt for the Mercedes C-Class. The Golf is the most popular car overall among Londoners, however.

Most popular cars in Birmingham

The overall most popular car in Birmingham is the Ford Fiesta, but there are disparities across the city. Buyers in the more wealthy region around Edgbaston opt for the posher Mercedes C-Class.

Most popular cars in Manchester

The trends across Manchester again follow the money. The most popular car in the Alderley Edge region – known as the home of many Premier-League footballers – is the Audi Q5, whereas the most popular car overall in the city is the more humble (but still brilliant) Volkswagen Polo.

Follow the crowd or buck the trend – get your new car the easy way

Click the big green button on our homepage to configure your dream car and discover the future of car buying!


Nissan Qashqai

Compact SUV is a great family car
£18,545 - £29,840
Read review Compare offers

Ford Fiesta

Comfortable ride and sharp handling disguise Fiesta’s age
£13,545 - £19,145
Read review Compare offers

Volkswagen Golf

Proven family hatchback with a classy interior
£17,625 - £27,785
Read review Compare offers
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