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Cookie Policy

In order to run a successful online business, carwow Ltd (“carwow”, “we” or “us”) may store and access information on your device through cookies and other similar technologies placed on our website and our app (the “site(s)”). Third parties may also collect information about you through cookies and other similar technologies on our sites to show you personalized content and ads. This can also be on websites that are not ours.

This cookie policy explains the different types of cookies we and our third parties may use on the sites.

If you want to allow only certain uses of cookies or certain third-parties but not others, you can change your settings under the “Settings” tab in the “Manage Cookies” tab on our sites. You can always go back and change your choices later. Please note that functional cookies are on by default and failure to accept them may affect the performance of our sites.

Please refer to our Privacy Policy for more details of how we process your personal information, including information collected through cookies.

Types of cookies

Functional

Functional cookies are necessary for the working of the site. Functional cookies do not store any information that directly identifies you, however they might be placing randomly assigned IDs in your browser in order to be able to provide you with our services or store your preferences.

Analytical

Analytical cookies help us monitor quality and efficiency of the work of our sites. We only use this information for the purpose of producing generalised statistics and improving the overall website usage experience.

Information storage and access*

These cookies enable the storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies.

Personalisation*

These cookies enable the collection and processing of information about your use of our sites to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the sites is used to make inferences about your interests, which inform future selection of advertising and/or content.

Ad selection, delivery, reporting*

These cookies enable the collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as websites or apps, over time.

Content selection, delivery, reporting*

These cookies enable the collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time.

Measurement*

These cookies enable the collection of information about your use of the content, and combination with previously collected information, used to measure, understand, and report on your usage of the sites. This does not include personalisation, the collection of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, i.e. on other service, such as websites or apps, over time.

*Consent for these purposes is stored and processed in compliance with the IAB Transparency and Consent Framework.

Third party cookies

You should be aware that some of our advertising third parties (or Vendors) may be using personal data across multiple purposes for any of the following features:

  • Matching Data to Offline Sources - combining data from offline sources that were initially collected in other contexts.
  • Linking Devices - allowing processing of a user's data to connect the user across multiple devices.
  • Precise Geographic Location Data – allowing processing of a user's precise geographic location data.

Our site allows you to restrict cookies in relation to each of our Vendors. You can review your settings under the “Manage by Vendor” section of the “Settings” tab in the “Manage Cookies” tab on our sites.

If you would like to learn more about interests-based advertising in general, please visit https://www.youronlinechoices.com/.

How we record your consent

When you visit our sites, a random unique number known as an Audit ID will be generated for you. The purpose of the Audit ID is to keep a record of your consent history of which cookies you accepted and when. The information kept in relation to your Audit ID includes: timestamp, version of cookie vendor list and a list of vendors that are allowed to process your data.

You can view and reset your Audit ID under the “Settings” tab in the “Manage Cookies” tab on our sites.

Please contact us at help@carwow.co.uk if you would like to request your consent history.

Last updated 10th Mar 2020