carwow has launched a new TV advert to show the UK’s car buyers exactly why it’s the way forward. The advert is voiced by the star of stage and screen, Sir Michael Gambon.
With a premium feel and innovative storytelling at its heart, the ad closely mirrors carwow’s values of quality, hassle-free and revolutionary service. Watch the making of the advert below.
The ad’s launch marks the next step in the company’s remarkable growth since its launch a couple of years ago. More than 14,000 cars have been purchased through carwow so far in 2015, with a target of 60,000 for 2016. So far, carwow users have saved more than £45m on their new cars, and each user saves on average £3,600.
James Hind, CEO of carwow, said: “The car-buying process hasn’t really changed in a hundred years. These days you can have your weekly shop delivered to your door and stream films straight to your TV but you still have to awkwardly haggle face-to-face when you buy a new car – normally the second biggest purchase you’ll ever make. What carwow offers is a new way forward.
“carwow brings the process bang up-to-date by putting consumers first and having the dealers compete over you. And because we only accept Britain’s best dealers and keep all your details private, the transaction is as relaxing and transparent as it should be.”