Carwow Live brings Chery’s newest models to Stratford-upon-Avon

With Chery’s models already gaining attention for their innovative technology and great value, Carwow Live, taking place over the 25th–26th October weekend at Caffeine & Machine: The Hill in Stratford-upon-Avon, Warwickshire, will give drivers the chance to explore Chery’s newest plug-in hybrid and petrol SUVs, in one place.

Attendees will be able to see and experience up close the TIGGO 7, a mid-sized SUV built for everyday life and weekend adventures, and the TIGGO 8, a large SUV designed for modern families. There’ll also be an exclusive first look at the new TIGGO 9, giving visitors the chance to see one of Chery Group’s most exciting upcoming models before anyone else – scheduled for release later this year.

And to top it all off, one lucky attendee will win the use of a Chery TIGGO 7 SUV for two years.

New research from Carwow highlights why experiences like this matter: almost one in five drivers (18%) say being able to compare multiple models side-by-side helps them make more confident car choices, while 30% want to explore cars without feeling pressured to buy.

Crucially, 40% of UK drivers say they would consider a Chinese car for their next vehicle, yet 27% admit unfamiliarity with Chinese brands puts them off – a gap that Carwow Live aims to close. The event will offer a relaxed, welcoming environment where attendees can discover, compare, and ask questions at their own pace.

Mat Watson (famed motoring journalist and the face of Carwow’s YouTube channel with 10m+ subscribers) will also be hosting live vehicle reviews and exclusive 30-minute group sessions, giving straight-talking advice on the best cars to fit different lifestyles, from city run-arounds to family road-trippers.

Event Highlights:
When: 25th–26th October
Where: Caffeine & Machine in Stratford-upon-Avon, Warwickshire
Event timings: 09:00-17:00
What’s on: Explore Chery’s TIGGO 7 and TIGGO 8 models
Special Guest: Mat Watson, Chief Content Officer at Carwow, running live advisory sessions
Tickets: Free – registration opens 13 October, here
Prize: Win the use of a Chery TIGGO 7 for two years

Mat Watson, Chief Content Officer at Carwow said: “Consumers told us they often feel pressured or rushed when exploring new cars, and can’t often compare models side by side. We’ve built this event to remove those barriers; no hard sales pitch, no hassle, just the chance to get hands-on and ask questions.”

“We’re really excited to be able to partner with Chery to showcase their exciting mix of hybrid and petrol models. Whether you’re just curious, already researching, or seriously considering a switch, this event is your chance to explore the latest cars from a new brand, and maybe even bag yourself a new SUV for the next 12 months!”

Farrell Hsu, Chery UK Country Director said: “The UK is one of the most exciting markets for us and Carwow Live is the perfect chance for the public to discover what Chery is all about. We’re proud to be able to showcase our new models and look forward to connecting directly with drivers over this family-friendly, two-day event.”