mobile.de and Carwow Group announce agreement for mobile.de to acquire Carwow.de

Berlin / London, 25. August 2026 — mobile.de and Carwow Group, the online car-changing destination, have signed a definitive agreement for mobile.de to acquire Carwow Germany. Closing of the transaction is subject to customary regulatory approvals. Financial terms of the proposed transaction were not disclosed.

Subject to closing, the transaction will combine mobile.de’s reach, resources and marketplace expertise with Carwow.de’s new-car, leasing and dealer stock-sourcing auction capability and technology. It is intended to support greater investment in the German market, accelerate innovation and create broader, more effective opportunities for dealers and OEM partners across new-car, leasing and used-car sourcing.

Carwow.de will retain its brand, team, leadership and distinct business model, with Philipp Sayler von Amende continuing as CEO of Carwow.de. Existing dealer, OEM and additional business relationships will remain unaffected, and Carwow.de’s auction product will continue to serve dealers sourcing used vehicles from consumers across Germany.

Until regulatory clearance is received, mobile.de and Carwow Germany will operate on a fully standalone basis, with no operational integration. Upon closing, Carwow.de will receive a perpetual licence to use the Carwow brand rights in Germany.

Statements
John Veichmanis, CEO, Carwow Group:
“This partnership marks a significant milestone for our business. We are incredibly proud of what we have built in Germany since launching 10 years ago and are pleased to have found the right partner in mobile.de that will steward the brand in Germany. This shift allows us to sharpen our focus as we continue to innovate and accelerate our growth in the UK and Spain. ”

Ajay Bhatia, CEO, mobile.de:
“Carwow has built something genuinely impressive in Germany — helping dealers and OEMs sell new cars through a transaction-focused customer journey that goes well beyond traditional listings. Its strong focus on leasing, combined with its expertise in new-car search, configuration and Build-to-Order journeys, is exactly the kind of capability we want to invest in. We are committed to supporting Carwow.de in continuing to do what it does well, with the full support of mobile.de behind it.”

About mobile.de
mobile.de is a leading vehicle marketplace in Germany, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month (Source: mobile.de Google Analytics Tracking, average per month January to December 2025). As a “one-stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

About Carwow Group and Carwow Germany
Carwow Group is a portfolio of influential automotive brands with one shared purpose; to get people into cars. Across Carwow, Auto Express, Evo, Driving Electric, CarBuyer, and Driver Power, we give drivers the choice, data, and opinion they need to feel confident in every car change. Our industry-leading content drives 1.1 billion YouTube views, a social media reach of over 651 million, and sales of 1.5 million print magazine copies every year. We empower 17.7 million monthly visitors across our sites to research, buy, lease, or sell their vehicle through one seamless digital experience – connecting them with car dealers, OEMs, and other local automotive partners across the UK, Germany, and Spain.
Carwow expanded into Germany in 2016 under the leadership of Philipp Sayler von Amende.

Media Contacts
mobile.de Sarah Prill, Head of Communications – sarah.prill@adevinta.com
Carwow.de Eva-Maria Gose-Fehlisch, LHLK – carwow@lhlk.de
Carwow Group (UK) Naomi Lane, PR Lead – naomi.lane@carwow.co.uk

Note: This joint statement contains forward-looking statements. The transaction is subject to regulatory approvals and customary closing conditions. No assurance can be given that the transaction will be completed on the terms described or at all. Neither mobile.de GmbH nor any of its affiliates undertakes any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.