New Deal of the Day: snag this hatchback with top-notch tech with over £8,000 in savings
September 23, 2025 by Mat Watson
Car changing is a big deal
This hatchback has got high-quality interior and is great fun to drive, and it could be yours from under £29,000 through Carwow. Here’s why it should be on your wish list.
My pick for the deal of the day on 23 September is a go-to for anyone wanting a premium hatchback with a sporty edge. The BMW 1 series is a posh family hatchback with a high-quality cabin, and it could be yours from under £29,000, with savings of up to £8,000 through Carwow. Would you be tempted by this offer?
Remember, you can buy a brand new or used car right here on Carwow. And you can also sell your car, too. We’re here to help you through every step of your car-changing journey.
Save over £8,000 on a BMW 1 Series*
The BMW 1 Series usually starts at £32,290, but you can get it through Carwow from £28,588. This biggest saving is on the M135 version, with £8,087 off at the time of writing. This is fitted with the most powerful engine currently available – a 300hp four-cylinder. It also has a gloss black exterior trim, a full parking assistance package, and sporty interior upholstery. I’d say this is a right bargain as you won’t find engines of that size even in the top-spec of alternatives such as the Audi A3 and the Mercedes A-Class.
But why should you consider the BMW 1 Series?
The BMW 1 Series stands out because it feels more special than most small hatchbacks. It’s a posh family car with a high-quality interior, and the 2024 update sharpened its looks and improved the tech. Inside, there are soft-touch materials throughout and a huge curved display that gives the cabin a modern, premium feel.
From behind the wheel, the 1 Series has that classic BMW driving position – everything adjusts just right, and even the entry-level engine delivers a sporty edge. The steering is sharp, and on a twisty road the car feels eager and fun in a way alternatives such as the Audi A3 and Mercedes A-Class can’t quite match. The trade-off is a slightly firmer ride around town, but on the motorway it settles into a smooth, hushed cruiser.
That being said, rear seat space is only adequate, and the boot is smaller than an Audi A3 or Honda Civic. But the way it drives and the sense of quality inside more than make up for that. For buyers who want a premium hatchback that feels genuinely sporty, the 1 Series remains a top choice.
BMW 1 Series alternatives
Still not convinced? Here are some other options for you to consider:
- Audi A3 Sportback: Striking design inside and out but other hatchbacks are much more practical.
- Mercedes A-Class: Decent interior storage but boot could be bigger.
- Volkswagen Golf: High-quality cabin but infotainment a bit clunky to use.
Car change? Carwow!
Looking for a new set of wheels? With Carwow you can sell your car quickly and for a fair price – as well as find great offers on your next one. Whether you’re looking to buy a car brand new, are after something used or you want to explore car leasing options, Carwow is your one stop shop for new car deals.
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*Savings are made up of the maximum dealer discount off RRP – subject to dealership, location and trim. Prices correct at the time of writing.