Aston Martin flags profit losses – are Trump tariffs to blame?
October 06, 2025 by Siobhan Doyle
Car changing is a big deal
Aston Martin warns of bigger annual losses as US tariffs and slowing demand in China hit sales.
Aston Martin says it’s expecting a bigger annual loss this year, pointing to falling demand in North America and Asia and the impact of tough US tariffs. The news sent the company’s shares down more than 11% on Monday (6 October).
It now expects to lose over £110m this year – that’s much worse than it had predicted just a few months ago. Back in July, the company said the tariffs imposed by US President Donald Trump were already “extremely disruptive” but still hoped to roughly breakeven.
The British carmaker cites a range of problems: higher luxury car taxes in China, complicated US trade rules, and possible supply issues because of the recent cyber attack at Jaguar Land Rover.
It’s been a rough year for stock too. Aston Martin’s shares have dropped nearly 30% in the past 12 months and were trading at 76.1p early Monday.
The company expects sales in 2025 to continue to fall and has decided to pull back on spending on essential operations and equipment. It’s also no longer expecting to earn more than it spends later this year.
The luxury carmaker argues that the tariff system agreed between the UK and the US has made financial planning tricky. It also calls on the government for help to support small carmakers.
Aston Martin delivered around 1,439 cars in the third quarter, down from 1,641 the year before.
The company’s long-awaited Valhalla supercar is now expected to start deliveries later this year, with around 150 units planned. That’s a bit behind schedule, but the company says production should be running smoothly by 2026.
Investors have focused on more cash coming in than going out and a smooth launch of Valhalla as “a key proof point” that “things were finally starting to turn the corner,” said stock analyst Harry Martin.
Martin warns that if Aston Martin fails to deliver on these, it “may be the final straw for many investors”.
The company said it had begun an immediate review of future spending after cutting 5% of its workforce earlier this year.
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