Carwow launches Carwow Drags; a YouTube channel dedicated to pure racing thrills
June 19, 2025 by Siobhan Doyle
Car changing is a big deal
Carwow has expanded its highly successful YouTube footprint with the launch of a second channel, Carwow Drags.
This new channel focuses exclusively on high-adrenaline drag races, bringing thrilling automotive content to car enthusiasts worldwide in snackable, high-impact videos.
The news comes as the original Carwow YouTube channel has experienced remarkable growth, recently surpassing 10 million subscribers. With over 4.3 billion views in March, it’s become one of the largest car YouTube channels in the world.
Carwow takes successful main channel drag race content and create concise racing clips, focusing solely on the action for Carwow Drags. This strategic move aims to fill the demand from users of bitesize “mid-length form” (~10 minute) content, complementing Carwow’s existing longform and shortform video offerings. The first set of videos will be taken from one of the most watched drag races in the channel’s history, when the Rimac Nevera was pitted against the McMurtry Spéirling and Sebastian Vettel’s 2012 World Championship-winning Red Bull RB8 Formula 1 car.
Carwow’s Chief Content Officer, Mat Watson, Carwow commented: “Nine years ago, we set out on YouTube to make car buying easier with brutally honest video reviews and to have an absolute blast driving the most insane cars on the planet. Turns out, that was exactly what people wanted—10 million+ subscribers later, here we are!
“But we’re not stopping here. We know people love our drag races, so why not strip those in-depth 20-30 minute shows down to pure, unfiltered action? That’s where Carwow Drags comes in – snackable, four-minute racing videos that you can watch anytime, anywhere.”
“Most importantly, it’s about giving our audience what they love – pure racing, no waffle, but it’s a great opportunity for brands to get involved at a different sponsorship level with us.”
Carwow Drags was officially launched at Ad Week Europe 2025 in London at the start of April where Mat Watson took the stage to deliver his talk “Mat Watson’s Road to 10M: The Carwow Formula for Global Content Success”.
Like our YouTube videos? Remember, you can also buy a brand new or used car right here on Carwow. And you can also sell your car, too. We’re here to help you through every step of your car-changing journey.
About the Carwow YouTube channel
- Average of 62.4 million views each month
- Average of 4.45m hours watched each month
- Total of 354.1m hours watched since launch in April 2016
- Total views since launch, 4.6B
- The channel reaches an additional 4.3 million subscribers globally via having localised versions in multiple languages.
- Videos include in-depth reviews, drag races and head-to-head comparison reviews
- Presenter and Chief Content Officer Mat Watson has been a motoring journalist for more than 25 years and is due to release his first book: Auto Biography: An A-Z of Cars with Penguin Random House in November 2025.
Car change? Carwow!
Looking for a new set of wheels? With Carwow you can sell your car quickly and for a fair price – as well as find great offers on your next one. Whether you’re looking to buy a car brand new, are after something used or you want to explore car leasing options, Carwow is your one stop shop for new car deals.
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