Car changing is a big deal
Drivers can now buy their vans, commercial 4x4s, pick-ups, and other light commercial vehicles (LCVs) on Carwow and its portfolio brands, including Auto Express.
- Used LCVs were added to Carwow auctions in 2023; now drivers will be able to buy their new vans, commercial 4x4s and pick-ups
- Carwow Group’s van-focused review content had 1.4 million views in 2024
- 87% of van buyers now research their next vehicle online
Drivers can now buy their vans, commercial 4x4s, pick-ups, and other light commercial vehicles (LCVs) on Carwow and its portfolio brands, including Auto Express.
Drivers have been able to sell their used vans and other LCVs to van dealers, via Carwow’s daily online auctions, since October 2023. Now, growing demand has led Carwow to enhance its LCV offering by adding new and used vans for drivers to buy.
Customers will be able to configure and order new vans via Carwow’s configurator, while new and used vans will also be searchable via the existing Carwow and Auto Express listings pages.
Insight from Carwow shows that van buyers are digital first; 87% of prospective van buyers research their potential next purchase online, while two-thirds are influenced by expert reviews.
Across the Carwow Group, interest in vans has grown substantially, with van review content across its portfolio of brands reaching 1.4 million views in 2024.
Volkswagen Commercial Vehicles is Carwow’s official launch partner.
Alastair White, Commercial Director – OEM & Media, at Carwow said:
“Carwow is synonymous with a positive car-changing experience and now, we want to bring that to the van market. From today, van drivers will be able to configure and compare new or used vans on Carwow and Auto Express, make use of our easily navigated comparison tools and transparent pricing and find the right van for them. We’re also delighted to be partnering with Volkswagen as our official launch partner. As a trusted brand with a brilliant range of vehicles, Volkswagen shares our commitment to delivering great choice and value to customers.
Eve Tyers, Head of Marketing, PR and Communications, Volkswagen Commercial Vehicles UK added:
“We’re excited to be the launch partner for Carwow’s new vans proposition. This is a fantastic opportunity to showcase our Volkswagen Commercial Vehicles range to a wider audience, helping more people discover the quality, innovation, and reliability we’re known for. We look forward to seeing how this partnership will inspire more van buyers to choose Volkswagen.”