The February Dealer of the Month is…

Our top priority at carwow is providing a great experience for all dealers and customers. We love working with dealers who share this goal, and want to celebrate those that provide truly excellent customer service.

Each month, we highlight a great carwow dealer, based on customer reviews, sales figures, and conversion rates.

Our February Dealer of the Month is…

Ross Mitchell and Ryan Luke from Ashington Abarth, Fiat and Peugeot

As the number of carwow leads continues to grow, an increasing number of dealerships are employing dedicated carwow-only salespeople.

Ashington Abarth, Fiat and Peugeot Dealer Principal Ryan Luke grew his carwow team last month with the addition of Ross Mitchell, who quickly picked up the basics of being a successful carwow dealer – quick response times, helpful answers and a friendly attitude.

Since taking over the carwow enquiries, Ross has an incredible 31 minute response time across three dealerships, as well as having made 23 sales in his first month!

We spoke with Ross and Ryan to find out how they get the most out of carwow.

Interview with Ashington Abarth, Fiat and Peugeot

1. What have you learned in your first month of using carwow?

Ross: In my first month of carwow, I have learned that the vast majority of people are ready to buy as long as we can secure the right deal for them. They tend to have a rough idea of where they need to be, if we can get in there quick and get to where they want to be then we can secure a deal in no time. It’s a never ending 24/7 job but will be well worth it when it comes to pay day.

2. What advice would you give to other carwow-only salespeople?

Ryan: Hard work always wins over good luck. People don’t stop car shopping when the showroom doors close every evening and if you don’t get on board with this you will never succeed in a fast moving, very competitive digital market.

Ross: So, be prepared to reply at any time and put your own precious time and effort in to it, if people see you replying at half 10 on a Saturday night it works wonders because it shows dedication to the cause and they know you really want to win their business.

Ryan: And it’s not always about being the cheapest – people buy a service. It’s not about being the cheapest that wins the business.

3. What could we do to make carwow better for you?

Ross: When people divert from the car they have quoted for, have a little selection tool like the customer has so we can build the new car they’ve asked us for. This would enable us to see what the saving would be quicker. Also, maybe pre-populate offers with insurance and protection products included just as we would on the shop floor as it is quite hard to upsell them after the customer has struck a deal.

Ryan: Also, create a similar setup for used cars. And of course, the holy grail, send us more leads please!

4. How is working on carwow leads different from your previous roles?

Ross: I used to work on the shop floor and the customers of carwow seem to be at a much more advanced stage than customers in the showroom. I’m learning a lot more about how the pricing structures of models work and I am gaining more confidence with customers as I have already built the rapport with them before I even get a chance to speak to them over the phone or in person.

5. Anything else you’d like to add?

Ross: Well my first month on carwow was a massive success and hopefully I can carry on in this fashion and smash it again in March with the plate change. Thank you for choosing me for this massive achievement.

Ryan: I think we have a great partnership with carwow now across the franchises and every month we build on the previous month’s success with the help of Taylor and Stefan so thank you gents.