Hand-picked February deals End 28/02/2019
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Arsenal players swap football for ballet in Citroen DS5 campaign

Top Arsenal players show a different kind of fancy footwork with stars from the English National Ballet in a series of videos promoting the new Citroen DS5, in a play on their tagline The refined, redefined.

These unique, stylishly shot videos show Arsenal first team players Alex Song, Wojciech Szczesny, Alex Oxlade-Chamberlain and Barcary Sagna learning ballet moves, as well as disco moves, and performing together with star dancers from the National Ballet and choreographer and dancer Jenna Lee. Its a brilliant contrast seeing the players discover their graceful side.
Jules Tilstone, Marketing Director at Citroen UK, commented: With this project, we wanted to take their top class footballers, renowned for their refined style of football, and put them into a new environment that would redefine their sporting talents. It was a fantastic experience working with the Arsenal players and English National Ballet’s dancers in this way – a unique opportunity to bring together two contrasting worlds with individuals who are all at the top of their game.
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