New VW R badge – could the latest Volkswagen Golf R be a hybrid?
Volkswagen has revealed a new R badge as the firm its next line of performance family cars could be 0ffered with electric and hybrid power.
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Why so? Well, the revised design and sexier font hint at a new direction for the R badge – spurred on by the I.D. R, VW’s electric prototype which smashed Pikes Peak and Nurburgring records. Factor in rumours that the new ID.3 – Volkswagen’s designed-from-the-ground-up-electric car – could be getting the R performance treatment, and that Volkswagen is developing a fast petrol-electric hybrid engine for the new Golf, and you can see what there might be more to this badge than first meets the eye.
Here’s the full VW press release:
“Lap times on Saturday and school runs during the week: The performance brand Volkswagen R represents the sportiest models in the Volkswagen portfolio. Since 2002, the R models have been at home on race tracks throughout the world and, in addition to high-performance engines, have offered their owners the combination of everyday usability and stylish understatement. Along with the Golf R in four generations, the portfolio includes the Passat R36, the Touareg R50, the Scirocco R and the Golf R Convertible. Aside from the Golf R1 and the Golf R Variant2, the new T-Roc R3 is also currently available.
Volkswagen R is introducing its realignment with the presentation of the new R logo. Jost Capito, Managing Director, Volkswagen R, says: “Volkswagen R is all about excitement and thrill, and in the future, we will continue to focus our efforts on integrating these emotions into the Volkswagen brand. We are taking a strategic and operative approach to working on great products and creating a unique customer experience.”
Klaus Bischoff, Head of Volkswagen Design, explains: “The R marks the athletic apex of our model program and the R logo serves as an expression of both aesthetics and sportsmanship. At the same time, it is gaining in terms of both clarity and charisma, as is the new Volkswagen brand logo.”
Jost Capito adds: “The new logo for the R models and the R-Lines also goes hand in hand with the realignment of the Volkswagen R brand. Our entire team is intensely working on the brand and product image and we are looking forward to continuing to roll these out in the coming months.”
The redesigned R-Line badge can be seen for the first time on the Atlas Cross Sport R-Line in North America. The vehicle, which was presented as a concept car at the New York International Auto Show in spring, will celebrate its world premiere on October 11, at 4 p.m. Central European Summer Time (CEST).
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