Luce electric car reveal wipes £3bn off Ferrari stock value

It’s been a hectic 24 hours for Ferrari. The brand has set the internet ablaze with the launch of its first all-electric car in the Luce – a high-tech marvel of a super-saloon-sports-EV-thingy. Public reaction has been divisive at best, leading to uproar across internet platforms and social media outlets.

But the biggest shock to come as a result of the reveal isn’t on forums, but on the stock market, as Ferrari shares lost a whopping 6% of value overnight. This hit has come off the back of a good last week for the supercar manufacturer, with hype surrounding the reveal causing stocks to rise to a €309 (£266) high at the close of the markets yesterday (Monday 25th May).

However, as the markets re-opened this morning (Tuesday 26th May) after the Luce’s grand unveiling, the upward tick took a sharp nosedive, plummeting down to around €290 (£250) after touching €289 (£249) on the way.

What does that mean in the grand scale? Well, a 6% drop overnight, to the tune of almost €3.7bn – or £3.2bn in sterling and pence. That’s still a better financial position than the brand was in five days ago, but it shows the volatility of luxury, image-led brands which are defined by their products.

Ferrari experienced an even bigger drop in value in October 2025, an alarming 15%, after announcing more conservative 2030 growth expectations and a scaled-back EV development program. This prompted concerns regarding the brand’s long-term sustainability.

Ferrari isn’t the only brand to have felt shock reaction and effects to its shares over the past year. The reveal of the Jaguar Type 00, or more specifically its divisive advertising campaign, divided opinion on social media. Being part of a much larger group (Tata Motors Ltd), however, the stock market hits were absorbed by the wider Tata portfolio.

Tesla, meanwhile, has had a very turbulent few years thanks to CEO Elon Musk’s public opinion, political affiliations and growth expectations versus profit margins.

Ferrari Luce: price, 0-60mph and batteries

On paper, the Luce is a deeply impressive display of technology from Ferrari, with 800v electrical architecture, a whopping 122kWh battery and four electric motors – all developed in-house at Maranello. With 1,036hp and a 0-62mph time of just 2.5 seconds, this is a very quick way to ferry four passengers around.

Ferrari has also fitted the Luce with new-generation active suspension, as well lightweight carbon ceramic brakes to support the regenerative braking – capable of recharging the car at 500kW. The price for all of this tech? Well, the Luce kicks off at almost £475,000. Woah.

But it’s the styling which has people online picking up pitchforks and engaging in debates, because this is a very un-Ferrari-looking Ferrari. With design input from the Lovefrom agency (run by former iPhone designer Jony Ive and Mark Newson), there’s a clear resemblance to sleek consumer items from Apple.

Car change? Carwow!

Looking for a new set of wheels? With Carwow you can sell your car quickly and for a fair price – as well as find great offers on your next one. Whether you’re looking to buy a car brand new, are after something used or you want to explore car leasing options, Carwow is your one stop shop for new car deals.

Click here to follow us on Reddit, where you can keep up-to-date with all the latest news, reviews, advice guides and videos. You can also subscribe to our WhatsApp channel to get the latest news sent straight to your phone.

*Savings are made up of the maximum dealer discount off RRP – subject to dealership, location and trim. Prices correct at the time of writing.