About us

The Carwow story

With the mission of creating the ultimate online car buying and selling experience, Carwow helps its 12+ million users discover the best new car for them, compare offers and buy directly from trusted dealers.

In 2021, it launched sell your car following the acquisition of Wizzle, meaning users can also compare offers to selling their old car to trusted dealers in the same way they get offers for buying new cars.

Engaging and educating

First conceived as a car review aggregator, Carwow has also become one of the most influential names in car media, underpinned by the most popular automotive channel on YouTube with over 9.3 million subscribers.

With huge brand reach, Carwow’s online editorial is rich with unbiased reviews, the latest car buying news, in-depth advice and a wealth of interactive tools.

Empowering and partnering

Built to help the car industry embrace the online world, Carwow offers a suite of data-driven tools and services, including lead generation, stock sourcing, brand building, e-commerce training, marketing and advertising.

Headquartered in London, Carwow employs over 250 people in the UK, Germany and Spain with the backing of some of the most prestigious technology, marketplace and automotive investors.

Our investors