As the last thing I heard, we were still in a spot of bother. Sure, things are better, but were still feeling the hangover from all the money-parties our trusted banks have been holding. Still, this doesnt seem to have affected Rolls Royce in 2011, they sold more cars in one year than, well, ever.
Thats right, in the 107-years Rolls Royce has been building cars, they sold more cars in 2011 than in any other year, despite not being fully recovered from the recession. The previous record was back in 1978, where they sold 3,347 cars. But last year that number climbed to a sales count topping 3,538 – smashing 2010s count of 2,711 by a staggering 31%.
1904 Rolls-Royce 10HP
These sales have come from a global demand for bespoke tailor made vehicles. Nearly every Phantom built which includes the Phantom, the Phantom Extended Wheelbase, Phantom Drophead and Phantom Coupe left the Goodwood plant with an element of personalisation.
From unique paint colours and interior details to whole vehicle designs complete with champagne picnic sets were ordered, all finished to Rolls Royce legendary standard of craftsmanship.
Rolls-Royce Ghost in ‘Rose Quartz’
But it wasnt just the Phantom that had bulging sales figures. The Ghost had a strong interest, particularly the Extended Wheelbase variant, which was launched last April. This model has also shown a strong demand for personalisation.
Cars have reached all corners of globe. Sales in the Asia Pacific (think China, India and Hong Kong) have soared by 47%. In China, there is a Rolls Royce Dealer that never has any cars in it, as every time a new one arrives, someone comes in and snaps it up.
North America was a strong sales area too, up 17%, and the Middle East saw rises of 23%. The UK saw sales increase by 30%, and German and Russia saw their sales figures double compared in 2010.
China and the United States remain the largest markets for Rollers however and to cope with worldwide demand, the Goodwood plant is being extended, with work starting February 2012.