Honda are known for their innovative advertising campaigns, remember the cog advert? They’ve come up with another one to promote the launch of the new Honda Civic.
For the promotion they’ve taken a 360º camera into places where Google StreetView can’t go, like deserts, the Arctic and underwater. The campaign is all about pushing boundaries, you can interact with the commercial by visiting the link at the end of the video and using your mouse to explore these different environments.
Here’s a teaser for the new commercial below, it starts off feeling rather surreal but stick with it.
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