Dyson car to be scrapped
October 10, 2019 by
Dyson has pulled the plug on its much-anticipated electric car.
Dyson has announced that it is scrapping its plans to build an electric car. The car had been rumoured to go on sale in 2021 after company chief James Dyson filed a number of patents pointing towards a Range-Rover sized SUV to take on the likes of the Tesla Model X. Controversially, Dyson – a proponent of Brexit – had planned to produce the car in Singapore.
Nonetheless, the company based its research and development facilities in the UK and had put aside a £2.5 billion investment for the project. The news means that 523 jobs – 500 of which are in the UK – are said to be at stake.
In an email sent to staff today, Dyson said:
“This is not a product failure, or a failure of the team, for whom this news will be hard to hear and digest, we have tried very hard throughout the development process, we simply can no longer see a way to make it commercially viable.”
“The Dyson automotive team has developed a fantastic car; they have been ingenious in their approach while remaining faithful to our philosophies.”
“Our battery [which had been developed for the car] will benefit Dyson in a profound way and take us in exciting new directions.”
“In summary, our investment appetite is undiminished and we will continue to deepen our roots in both the UK and Singapore, this is not the first project which has changed direction and it will not be the last.”