Audi’s new advert highlights its continued commitment to ‘Vorsprung Durch Technik’, in other words advancement through technology.
The captivating video demonstrates what inspires Audi to keep progressing and creating new technology, acknowledging that they’re striving towards producing ultra lightweight, efficient yet powerful machinery which is also visually stimulating. There are also references to social connectivity and electric vehicles.
Concept cars are shown alongside the R8, everyone’s favourite Audi! It’s a great video, take a look: